Our Video Marketing Services
One cannot deny the power of videos as a promotional tool. Everybody loves uploading videos. And with a bevy of video sharing platforms, uploading them can be a breeze. For this reason, many businesses are now integrating video marketing into their strategy.
According to statistics from Wyzowl, 63% of businesses are already using video content marketing.
From that number, 82% of businesses reveal that video marketing is an important part of their strategy. Video marketing is fueled by 83% of businesses, which believe that the trend delivers a good ROI for them. If you are not joining the bandwagon yet, it is time that you do. Aside from the fact that everyone is already doing it, it is also versatile and profitable.
Here are 8 reasons why you should start integrating video marketing into your strategy.
1. Video Boosts Conversions and Sales
Videos can be an income generating tool for your business. Adding a product video on your landing page can boost your conversion by 80%. At the same time, it can also increase your sales. According to studies, 74% of users who watched an explainer-video about a product subsequently bought it. Videos are effective because they target our vision. Information that is transmitted to our brain is visual. Pictures can greatly enhance engagement, especially if the pictures are moving.
2. Videos Deliver Return on Investment
While producing a video is not at all easy, it can pay off in the long run. Video production does not need a huge budget. Aside from that, video editing tools are improving. Even smartphones can create pretty decent videos. When creating videos, it does not have to be perfect. The important thing is the content. Research reveals that users get turned off by videos that do not clearly explain the product or service. The design does not matter as long as the content is good.
3. Video Builds Trust
The whole point in creating a video is to build trust and create long-term relationships. Potential customers will come to you as long as you provide them with interesting and useful information. According to Mark Schaefer, Executive Director of Schaefer Marketing Solutions, the focus should be on trust, not just traffic. Videos can effectively engage and ignite emotions.
4. Videos Increase Website Traffic
When you put videos on your site, chances are, visitors will spend a long time there. The longer the time customers spend on your website, the better it will be for your search engine ranking. Statistics from Moovly reveals that your site is 53 times more likely to appear on the first page of Google if you embed videos on your website. But, make sure to optimize your YouTube videos for SEO.
5. Videos Appeal to Mobile Users
Having a video on your website will make it appealing to mobile users. 9 out of 10 consumers watch video on their mobile phones. In the third quarter of 2013 alone, mobile video views have increased by 233 percent. Most people watch videos on the go and with more people using smartphones, the number of people who will see your video will increase as well.
6. Video Marketing Can Explain Everything
Videos can be a powerful tool when launching a new product or service. According to statistics from Wyzowl, 98% of users watch an explainer video to learn more about a product or service. 45% of businesses surveyed by Wyzowl revealed that they have an explainer video on their homepage and of those businesses, 83% said that their explainer video was effective. For difficult concepts, an animated video can make those concepts understandable.
7. Videos Are Effective for Engagement
Video marketing can help you expand your audience and can work on different kinds of people, even the laziest ones. When creating a video, make sure to target not only the eyes but also the ears of your potential client.
8. Videos Are Shared
Videos will most likely be shared on social media. Facebook has 3600 Video, Live Video, and Lifestage. Instagram has 60-second videos and Instagram Stories, Twitter has Periscope. However, make sure that your videos are fun and entertaining to be shared.